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Privacy Policy

Last updated: April 8, 2026  ·  Effective: April 8, 2026

This policy explains what personal data we collect, why we collect it, and your rights under the GDPR and other applicable privacy laws. We take your privacy seriously and will never sell your data.

1. Who we are and how to reach us

Bingsviken Consulting AB ("we", "us", "our") is the data controller for personal data processed in connection with the Hive Reviews service. We are registered in Sweden.

Contact: [email protected]

For privacy-specific enquiries or to exercise your rights, please use the same address and include "Privacy" in the subject line.

2. Who this policy applies to

This policy applies to:

When we process personal data about end customers on behalf of a merchant, the merchant is the data controller and we act as their data processor under a data processing relationship governed by Section 9 of these Terms.

3. What data we collect and why

3.1 Merchant data

Data Why we collect it Legal basis (GDPR Art. 6)
Shopify store domain To identify and authenticate your store Art. 6(1)(b) — performance of contract
Shopify access token To read orders and register webhooks on your behalf Art. 6(1)(b) — performance of contract
Plan and billing status To gate features and administer your subscription Art. 6(1)(b) — performance of contract
Email address (contact) To send service notifications and support Art. 6(1)(b) — performance of contract; Art. 6(1)(f) — legitimate interest

3.2 End-customer data (processed on behalf of merchants)

Data Why we collect it Legal basis
Customer email address To send review request emails as instructed by the merchant Merchant's instructions as data controller; typically Art. 6(1)(f) — legitimate interest of the merchant
Order ID and SKUs To link review requests to specific products As above
Reviewer name, email, review text, rating To create and display the review Art. 6(1)(a) — consent of the reviewer at submission
Review media (photos/video) To attach media to the review as submitted by the reviewer Art. 6(1)(a) — consent at submission

3.3 Website visitor data

When you visit hivereviews.app we may collect standard server logs including IP address, browser type, referrer, and pages visited. This data is used solely for security and to understand aggregate usage. It is not linked to any individual identity unless required to investigate abuse.

4. Cookies

The Hive Reviews app uses a session cookie strictly necessary to maintain authentication. No tracking or advertising cookies are set. The marketing website (hivereviews.app) does not use analytics cookies. If this changes, we will update this policy and request consent where required.

5. How we use your data

We use the data described above to:

We do not use personal data for advertising, profiling, or any purpose beyond operating the Service.

6. Data sharing and sub-processors

We do not sell, rent, or trade personal data. We share data only with the following trusted sub-processors, under contracts that require them to protect it:

Sub-processor Purpose Location
Shopify Inc. App installation, billing, and OAuth Canada / USA
Resend (WorkOS Inc.) Transactional email delivery (review requests) USA
Cloud infrastructure provider Hosting, databases, and storage EU (primary)

We may also disclose data to law enforcement or regulators when required by law.

7. International data transfers

Some of our sub-processors are based outside the European Economic Area (EEA), notably in the USA. Where we transfer personal data outside the EEA, we ensure appropriate safeguards are in place, including:

You may request a copy of the relevant transfer safeguards by contacting us.

8. Data retention

Data type Retention period
Merchant account and session data For the duration of the Shopify app installation, plus 90 days after uninstall
Order and review token data 2 years from the date of the order, or until the merchant requests deletion
Published reviews For as long as the merchant's account is active, or until deleted by the merchant
Review media Same as published reviews
Server logs 30 days

After a retention period expires, data is deleted or irreversibly anonymised. Merchants may request earlier deletion at any time (see Section 10).

9. Data processing agreement

By installing Hive Reviews, merchants enter into a data processing agreement (DPA) with Bingsviken Consulting AB for the processing of end-customer personal data. The key terms of that DPA are:

Merchants who require a signed DPA for their own compliance purposes may request one at [email protected].

10. Your rights under the GDPR

If you are located in the EEA (or the UK), you have the following rights regarding your personal data:

To exercise any of these rights, contact us at [email protected]. We will respond within 30 days. We may need to verify your identity before acting on a request.

End customers: If you submitted a review through a merchant's store and wish to have it deleted or corrected, you may contact us directly or contact the merchant. We will action verified requests within 30 days.

11. Right to lodge a complaint

You have the right to lodge a complaint with a supervisory authority. As we are based in Sweden, the lead supervisory authority is:

Integritetsskyddsmyndigheten (IMY)
Box 8114, 104 20 Stockholm, Sweden
imy.se

You may also contact the supervisory authority in your own EU member state.

12. Security

We implement appropriate technical and organisational measures to protect personal data against unauthorised access, accidental loss, destruction, or alteration. These include encrypted data in transit (TLS), access controls, and regular security reviews.

No system is completely secure. In the event of a personal data breach that is likely to result in a risk to your rights, we will notify the relevant supervisory authority within 72 hours and affected individuals without undue delay where required by law.

13. Children

The Service is directed at businesses and is not intended for children under the age of 16. We do not knowingly collect personal data from children.

14. Changes to this policy

We may update this Privacy Policy from time to time. We will post the updated version on this page with a revised effective date. For material changes, we will provide notice by email or through the app. Your continued use of the Service after the effective date constitutes acceptance.

15. Contact us

For any privacy-related questions or requests:

Bingsviken Consulting AB
Sweden
[email protected]